sereiers.icu

Brand advertising can be defined as the publicity of the products and services that appear under a certain brand. It is basically used to keep the spotlight focused on a predefined brand, product or service, and also to create a positive image in the minds of the consumers. However, the drive to make an impact in the market at the very initial stage itself, leads many businesses to rush ahead with their promotional activities. In the process of doing so, they end up hiring the services of ad agencies, who, due to immense pressure from clients to launch the campaign, end up producing shabby work and majority of the efforts go unnoticed. Hence, it is essential to know your target audience well and to connect with them, in the way that matters most. The following key steps will give meaning to your campaign and help your brand reaches new heights:

Always ensure your brand does what it says:

To get your brand to create the desired effect, you have to realize that through your brand, you are looking to work for the benefit of others and not just for personal gains. A brand must live up to its name and must be able to consistently fulfil the promises that it makes. Building a brand involves a lot of hard work, which requires the advertiser to take note of all the possible ways in which the brand will appeal to the consumers.

Powerful brainstorming sessions:

In order to achieve the expected results, one must always look to achieve brand consistency. The best way to achieve this, is by ensuring that the chosen creative ad agency has the reputation for working with similar brands and also have a high success rate. They are in charge of building your brand; help them understand your brand by providing all the required information, so that they work freely and their brainstorming sessions will prove fruitful.

Never abandon your key message:

While advertising is certainly important in boosting the image our brand, Public Relations and ‘word of mouth’ are equally important. The image of your brand ultimately depends on what is being said or written about it. Thus, you must always aim to ensure that your messages are crisp, clear and consistent and even the smallest details must never be overlooked.

Maintain a consistent “face” in your messages:

Quality and consistency in all the messages are what keeps the brand powerful and healthy. Hence, if you hire a full service ad agency to manage all the promotional mediums available, they must ensure that all your materials look the same and provide the same feel, every time. Otherwise, customers will not get the idea portrayed and they may choose to ignore the messages completely.

The image of a brand is a matter of prestige and the messages sent across by the appointed creative advertising agency can only reach the desired audience, if their activities appeal to the wide interests of the receiver and if they design an appropriate strategy to do the same.

Jason Rego is an experienced author and editor, who also runs an established full service ad agency. His work is appreciated by the topmost clients around.

In a recent survey of 300 mobile customers, Kentico Software found that 85 precent of customers use a mobile website to compare companies, products and pricing before they buy an item. In fact, 45 precent of mobile shoppers use devices to comparison shop when they’re actually inside a company’s store. This process is called “showrooming”—looking at a product in a store and then choosing to buy the product from an online retailer.

Showrooming takes a bite out of business for brick-and-mortar stores. In Brisbane, specialty food retailer Celiac Supplies put up a sign informing customers that they would be charged $5 for “just looking.” The store’s decision—whether or not they could actually enforce it—shows the impact that businesses are feeling when customers browse in-store and then buy online.

How to Combat Showrooming

Many large retailers are fighting back with price matching. For example, an employee for Google’s retail team, Amy Ostrowski, recommends that Australian retailers follow the example of U.S. retailers like Target and Best Buy and start price matching online competitors like Amazon.

Retailers can also use their mobile marketing tools to drive customers to spend money in stores. For example, eyeglasses retailer Warby Parker allows customers to try on different pairs of glasses virtually on its website. Then, customers can come into the store to purchase the glasses or to look at similar inventory.

Integrating Mobile into the In-Store Experience

A clothing store called Hointer’s, started by a former VP of Amazon, found a clever way to integrate the mobile experience with in-store shopping. Hointer’s merchandises individual clothing pieces on the sales floor instead of displaying the same items in multiple sizes. Customers scan the barcode on an item that they like and use the Hointer’s mobile app to choose a size. Pricing information adjusts dynamically according to both competitor prices and item availability.

When customers are ready, an automated system retrieves the requested item in the customer’s size and places it in a fitting room. If customers like the clothing, then they can purchase it immediately, using either a tablet device in the dressing room or the Hointer’s app. By combining mobile with in-store shopping, Hointer’s has both cut staffing costs and showrooming.

While you can’t stop showrooming completely, you can persuade customers to purchase from your business by making your mobile website easy to use. Eventually, when you find ways to integrate mobile with brick-and-mortar shopping, you may just cut your competitors out of the picture.